Built on brains, not guess work
Turning Solid Research Into Business Momentum
Alylytiq (pronounced: eh-LIH-lih-tik) — like analytic, but with a dash of personality and an elephant’s memory. Strategic B2B and consumer research from Singapore, across Asia Pacific.
- 250+cumulative projects
- 20+average years of experience
- 99.9%satisfaction guaranteed
Introducing
Automytiq
Research at the speed of your decisions — without cutting corners.
Automytiq is our automated research system. Technology handles the repetitive work — proposal drafting, tooling, report generation — while senior researchers stay on every project. You get a proposal in days, not weeks, held to the same standard we'd want if we were the ones receiving it.
See how Automytiq works-
Days, not weeks
Brief to proposal in 1–2 days. What used to take weeks now moves at the pace of your business.
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Two layers of quality
Every output is checked by automated validation and a senior researcher — at 10% and again at 100% of fieldwork.
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Senior oversight, always
A senior Alylytiq researcher reviews and signs off every deliverable before it reaches you. Faster, not thinner.
Why Alylytiq
Why work with us?
We thrive on challenging briefs and deliver insights grounded in deep consumer understanding and proven B2B expertise.
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Integrated Expertise
We don't rely on a single lens. Our blend of Quant, Qual, and Secondary Research ensures findings that are balanced, robust, and precise.
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Seasoned Researchers
Our team brings decades of experience from both agency and client-side, helping frame the right questions and deliver insights that lead to action.
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Extensive Partner Network
We work with a curated network of specialists across markets and sectors - giving you flexible, tailored solutions without compromising on quality.
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Consumer Research Specialists
We go beyond surface trends to understand the “why” behind behaviour - helping brands anticipate change and unlock new opportunities.
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Unmatched B2B Insight
From procurement logic to decision-maker mindsets, we understand the B2B language - translating complexity into clear strategic paths.
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Story-Driven Analytics
Every number tells a story. We uncover the human narratives behind the data, so insights resonate and drive real impact.
What we do
Our Key Areas Of Expertise
Five kinds of question we answer well, for consumer and B2B brands alike.
Brand Equity & Corporate Reputation
We help uncover how your brand is perceived and where it can grow - both consumer and corporate landscapes.
Learn moreProduct Innovation
From ideas to prototypes, we validate what resonates. Our insights support smarter product bets and faster go-to-market decisions.
Learn moreCompetitor Benchmarking
We assess your position from your audience’s perspective - delivering strategic clarity, not just comparison.
Learn moreCustomer Experience (CX)
We map the full journey - from acquisition to retention to identify unmet expectations and loyalty drivers across retail and enterprise experiences.
Learn moreMarket Understanding, Sizing, & Strategy
We decode audience needs, market shifts, and demand signals - equipping you with a blueprint for sustainable growth.
Learn moreAutomytiq
Our automated research system: brief to proposal in 1–2 days, with a senior researcher on every project.
How it works
Client voices
What Our Customers are Saying About Us
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"Over the past year, Alylytiq has been an excellent research partner for our campaign tracking programme. From questionnaire development and fieldwork to analysis and reporting, the team managed every stage with professionalism, care and attention to detail. What stood out most was how easy they were to work with. They were always responsive, proactive and willing to think alongside us to ensure the research addressed the objectives of each wave. Their ability to translate complex findings into clear, actionable insights gave us confidence in the decisions we made throughout the campaign. Every project was delivered smoothly and on time, making them a dependable extension of our team. It has been a pleasure working with Alylytiq, and we look forward to partnering with them again on future research projects."
Esther NgDirector & Integrated Communications Lead, Burson Singapore
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"Working with Alylytiq on our Metro beauty concept study was an excellent experience from start to finish. The entire project ran smoothly, and the partnership was effortless. The team managed the project end-to-end—from helping us refine our new retail concept into something research-ready, to questionnaire design, fieldwork execution, and reporting. Their experience and attention to detail gave us confidence throughout the process. What impressed us most was the quality of the insights. The findings were spot on, the analysis was clear and easy to follow, and the study uncovered several surprising insights that challenged our assumptions and helped shape our next steps. Alylytiq was a true research partner, working alongside us with professionalism, responsiveness, and a genuine commitment to delivering quality work. We look forward to working with the team again on future projects."
Henry ChristianHead of Loyalty, Marketing & Partnerships, Metro (Private) Limited
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"If you want to work with a thoughtful Market Researcher then Alyssa is the professional to choose. My first job was in Market research and Alyssa demonstrated the detailed knowledge, thoughtfulness and precision that I was looking for to help us understand our market and chart a way forward for Suu Balm. Alyssa is rare in marrying a true specialist knowledge with the ability to harness the power of online tools to provide real insight breathtakingly quickly and cost effectively. Hope to keep on working with you!"
Jason HumphriesCo-Founder, Suu Balm Good Pharma Dermatology
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"Aly is one of the most resourceful, hacky and gritty people i know. Even back when we were colleagues at DDB, she was a relentlessly kiasu self-improver, the kind of person who'd master a new skill or technique if a project required it. Today, she's a free-agent insights gun for hire. Specifically someone who doesn't just report insights, rather has the special ability to find the kind of untold stories that would energize a marketing team."
Sulin LauRegional Head of Marketing and Brand, Grab
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"I had the privilege of working closely with Alyssa on a global insights study, and I can genuinely say they went above and beyond. Not only is Alyssa very knowledgeable and skilled in her field, but the team's dedication and passion for the project truly stood out. They approached each challenge along the way with positivity and a collaborative spirit, making the entire process seamless and enjoyable. I would definitely recommend Alyssa for your research projects."
Carel SooRegional Marketing Manager, Oterra
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A Proud Member of Milestone Collective
The Milestone Collective is a Singapore-based group of independent specialist firms working as one integrated team across market research, branding, content, PR, and grant advisory.
The idea is simple: clients shouldn't have to stitch together five vendors to get from insight to brand to campaign. Each Collective member is best-in-class in its own domain, and together we cover the full path — from understanding the market, to shaping the brand, to telling the story, to funding the growth. Find out more about the Collective.








